By Meg ElisonUncanny MagazineNovember 5th, 2020 Nowhere is color psychology, the theory that colors affect mood and attract or repel us, more recklessly applied than in marketing and branding. Brands signal to your subconscious, using long-established codes and associations. When … Continue reading Black and White and Red All Over: On the Semiotic Effect of Color Printing in Genre Fiction